AN ANALYSIS OF STEREOTYPE AND AGENDA SETTING THEORIES IN THE PORTRAYAL OF MUSLIMS IN THE KINGDOM

Latiff Azmi, Mohd Nazri and Ab Rahman, Mohd Nawaf and Mohmad Rouyan, Nurazan and Ab Rashid, Radzuwan (2016) AN ANALYSIS OF STEREOTYPE AND AGENDA SETTING THEORIES IN THE PORTRAYAL OF MUSLIMS IN THE KINGDOM. In: Workshop on High Impact Journal Writing and Publishing 2016 , 1-2 March 2016, Universiti Sultan Zainal Abidin.

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Abstract

Terrorism has long been a popular theme in theatrical films. Particularly since 9/11 incident, Hollywood film industry very often portrays the Muslims with negative stereotype image. After 9/11 incident, Muslims are being looked as suspicious people and portrayed as terrorists. This study was carried out to scientifically explore what kind of images of Muslims is being portrayed and to what extent the portrayal affects Muslim’s image by using content analysis of a Hollywood movie entitled The Kingdom. The reason why The Kingdom is chosen because it is the first ‘terrorist’ film that was produced after the 9/11 incident. This study analyzes the selected scenes that involved with Muslims’ characters based on three variables to prove the researcher’s hypothesis: terrorist portrayals, violent acts and dressing of the terrorists. More specifically, it explores the relative importance of agenda setting theory and stereotype theory in the portrayal of Muslim in the film. The results indicate that The Kingdom does portray negative image of Muslims as terrorists and it does affect Muslims and Islam’s image generally.

Item Type: Conference or Workshop Item (Paper)
Keywords: Terrorism, film, Muslims, The Kingdom, agenda setting
Subjects: P Language and Literature > PE English
Faculty / Institute: Faculty of Languages & Communication
Depositing User: DR RADZUWAN AB RASHID
Date Deposited: 11 Sep 2016 04:08
Last Modified: 11 Sep 2016 04:08
URI: http://erep.unisza.edu.my/id/eprint/5057

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