Business and Management Series Volume 4

Mohamad, Mahadzirah (2013) Business and Management Series Volume 4. UMT Publisher, Kuala Terengganu, Terengganu. ISBN 978-967-0524-17-7

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The theme for Business and Management Series 4 (BMS 4) is “Sustainable tourism and hospitality”. The issue of sustainability is addressed in the first article, from the perspective of the agreement reached at the United Nations conference on Environment and Development. It is a timely reminder for us on the need to consider the impact of tourism activities on the environment as we seek to increase economic advantages from the industry. Readers who are familiar with the tourism industry as well as those who interested in the tourism industry will find materials which will benefit both groups. An overview of the worldwide tourism industry as well as the performance of the industry from the Malaysian perspective will give readers a fundamental understanding of the industry. BMS 4 also looks at the more specific aspects of the Malaysian tourism industry, such as small and medium enterprises and ‘halal’ hospitality. These are amongst the aspects which preoccupy the policy makers as they grapple with rapid changes being experienced by the tourism industry in the effort to increase the tourism receipts into Malaysia.

Item Type: Book
Subjects: H Social Sciences > H Social Sciences (General)
Faculty / Institute: Faculty of Economics & Management Sciences
Depositing User: Prof. Dr. Mahadzirah Mohamad
Date Deposited: 05 May 2014 06:17
Last Modified: 26 Oct 2015 06:10

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