Entrepreneurial Orientation, Market Orientation and Performance among Bumiputra Homestay Small and Medium Enterprises

Mohamad, Mahadzirah (2013) Entrepreneurial Orientation, Market Orientation and Performance among Bumiputra Homestay Small and Medium Enterprises. In: Business And Management Series Volume 4. UMT Publisher, Kuala Terengganu, Terengganu, pp. 71-81. ISBN 978-967-0524-17-7.

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Abstract

Homestay programme is introduced by the Ministry of Tourism (MOTOUR) in 1995 as part of the Rural Tourism Masterplan to develop the rural economy and become an alternative tourism product to the tourist. To date, there are some 900 homestays establishment operating without endorsement from the Tourism Ministry and 154 homestay operators licensed by the Tourism Ministry. The purpose of introducing the Homestay programme is to increase the entrepreneurship of the rural community in the tourism industry. Homestay programme is described as small and medium enterprise in the tourism industry. In 2009, it was reported that the income disparity ratio of Bumiputra and Chinese is 1:1.38 and Bumiputra and Indians is 1:1.10. The government is serious in narrowing the income-gap among the different ethnic groups in Malaysia, especially Bumiputra. The Homestay sector is considered to be in its infancy stage and under researched particularly in the aspects of EO and MO. Therefore, it is timely to undertake a study that examines the effect of EO and MO on Bumiputra’s Homestay operators’ performance to help them stay competitive and improving their economic status.

Item Type: Book Section
Keywords: Entrepreneurial, Market Orientation, Small and Medium Enterprises
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Faculty / Institute: Faculty of Economics & Management Sciences
Depositing User: Prof. Dr. Mahadzirah Mohamad
Date Deposited: 02 Apr 2014 07:10
Last Modified: 08 Aug 2015 06:37
URI: http://erep.unisza.edu.my/id/eprint/429

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