Investigating the Patterns of Social Network Sites (SNS) Usage among Business Students

Wan Isa, Wan Malini and Rozaimee, Azilawati and Hassan, Hasni and Mohd Tahir, Izah (2012) Investigating the Patterns of Social Network Sites (SNS) Usage among Business Students. Universal Journal of Management and Social Sciences, 2 (3). pp. 1-7. ISSN 2226-6240

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The objective of this paper is to examine the patterns of Social Network Sites (SNS) usage among business students in one of the public university in Malaysia. A total of 327 business students from the Faculty of Business Management and Accountancy participated in the survey. The results indicate that majority of the respondents owns a notebook and use their own notebook to access the internet. In addition, majority of the respondents rated Facebook as their favourite SNSs account and have more than one SNSs account with majority of them are members of Facebook. Regardless of gender, business students used SNSs mainly for chatting.

Item Type: Article
Keywords: Social Network Sites (SNS), university, business students, Malaysia
Subjects: T Technology > T Technology (General)
Faculty / Institute: Faculty of Economics & Management Sciences
Faculty of Informatics & Computing
Depositing User: WAN MALINI WAN ISA
Date Deposited: 04 Oct 2015 09:22
Last Modified: 04 Oct 2015 09:22

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