REDESIGN BOH TEA PACKAGING DESIGN

Norazman, Nor Ziratul Aqma and CHE HASSAN, MUHAMMAD FIRDHAUS (2013) REDESIGN BOH TEA PACKAGING DESIGN. In: PROSIDING PERSIDANGAN KEUSAHAWANAN TEKNOLOGI KREATIF 2013. POLITEKNIK IBRAHIM SULTAN, pp. 451-462. ISBN 978-967-10519-4-3

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Abstract

Tea is considered as the second most consumed beverage in the world. Some even describe tea as the world's favourite drink. There are various kind of tea brands in the supermarket. Based on preliminary research done at Giant, Tesco, Jusco and Carrefour within Klang Valley, results show that the teabag type of packaging has the highest percentage offered and BOH dominates the Malaysia market. Even though BOH is the largest tea manufacturer in Malaysia, and claim to be the number one preferred brand, but it does not portray any Malaysia image in its design; in terms of the colour used, neither the structure design nor the graphic in its packaging. In order to validate or to support previous statement, a comparative study on the current trend of tea packaging design in the Malaysia market was carried out. Visual analysis is the best method in identifying the importance of the origin branding in creating good brand identity. Imagery is really important since it can reflect the origin of the product and a powerful tool in brand communication. Identifying the appropriate image for BOH packaging design is crucial. The survey was done by distributing sets of questionnaires among randomly selected respondents. Open ended questions were constructed in order to collect as many as possible of thier preferences and point of views about Malaysia. From the study, results will be impliment in the packaging design. Hopefully it will enhance the market performance locally as well as internationally. Not only taht, this study can be used as guidelines in designing packaging design especially for learning purposes.

Item Type: Book Section
Keywords: Packaging Design, Brand Identity, Redesign
Subjects: L Education > LB Theory and practice of education
N Fine Arts > N Visual arts (General) For photography, see TR
Faculty / Institute: Faculty of Design Arts & Engineering Technology
Depositing User: puan nor ziratul aqma norzaman
Date Deposited: 13 Jan 2015 05:32
Last Modified: 13 Jan 2015 05:32
URI: http://erep.unisza.edu.my/id/eprint/2558

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