Wan Daud, Wan Norhayate and Zainol, Fakhrul Anwar and Mansor, Maslina and Jusop, Mariana (2014) SMALL BUSINESS ACADEMY - MY HERO MY MOM PROJECT. In: Persidangan Kebangsaan Kedua Program Pemindahan Ilmu (KTP)02, 9-11 September 2014, Putrajaya.

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ABSTRACT - In Malaysian society, divorcee and widow are known as janda or balu and both are categorized as single mothers. Today, the phenomenon of single mothers is no longer a personal issue but has become a social problem that requires cooperation from various parties to overcome it. Among the factors that led to the failure of single mothers in conducting their business were lack of training and exposure to entrepreneurship aspects, conflicts in working and family, and the environment in which women ability as entrepreneurs are always questionable and weak business networking. The objective of this project is to transfer education and knowledge of entrepreneurship amongst this selected group of Single Mothers by empowering these women through Small Business Academy for Single Moms (My Hero My Mom Project) at UniSZA. The aim was to set up one stop centre for single mothers that help them to success in their entrepreneurship journey. Through the Academy, participants also referred to as Academy CEOs participated in intensive 12-week business development training program learning all aspects of business. The Academy also provides small business coaching up to 12-week to participants seeking to grow and expand their business operations. The findings of this project highlighted the successful of transfer of knowledge and business coaching approach to selected 30 members of single mother under Koperasi Ummu Wahidah (KUWAT) located at Terengganu. The impacts of this project towards single mothers were most of them more confident, understand for preparing business plan, managing their finance and ability to improve their quality of product for more marketable.

Item Type: Conference or Workshop Item (Speech)
Keywords: Entrepreneurship, Single Mothers, Knowledge Transfer
Subjects: H Social Sciences > H Social Sciences (General)
Faculty / Institute: Faculty of Economics & Management Sciences
Depositing User: Dr wan norhayate wan daud
Date Deposited: 28 Dec 2014 07:21
Last Modified: 28 Dec 2014 07:21

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