Perception of Non-Muslims Customers towards Islamic Banks in Malaysia

Abdullah, Abdul Aziz and Sidek, Rokiah and Adnan, Ahmad Azrin (2012) Perception of Non-Muslims Customers towards Islamic Banks in Malaysia. International Journal of Business and Social Science, 3 (11). pp. 151-163. ISSN 2219-1933 (Print), 2219-6021 (Online)

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Abstract

Islamic banking products and services are gaining popularity among non-Muslims across the globe due to its wider product coverage and ability to traverse the global economic melt-down. However, to what extent this statement is true in Malaysian context.Hence,this research aims to examine non-Muslim customers’ perception of Islamic banking products and services in Malaysia. The analysis of this research involved 152 respondents, all of whom are based in Kuala Lumpur, Malaysia. The result of the study showed that Islamic banking services aremaking headway among non- Muslims in Kuala Lumpur. Despite this positive trend, more efforts need to be energized to enhancethe level of understanding for non-Muslim customers on the Islamic banking concepts.Similarly, a more comprehensive research is required to be undertaken to uncover various reasons of Islamic banking selection by non-Muslim customers. For the degree of perception, the link between religion and education could not be established with the perception that the establishment of Islamic banking will improve the overall banking facilities since most of the respondents were unsure of Islamic banking products and services are gaining popularity among non-Muslim. Most respondents strongly thought that Islamic banking would dominate conventional banking in Malaysia, in the near future

Item Type: Article
Keywords: Perception,Islamic banking, products, services, non-Muslim
Subjects: H Social Sciences > HG Finance
Faculty / Institute: Faculty of Economics & Management Sciences
Depositing User: Prof Madya Ahmad Azrin Adnan
Date Deposited: 14 Jan 2015 06:35
Last Modified: 18 Mar 2015 14:13
URI: http://erep.unisza.edu.my/id/eprint/2090

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