Demand of Family Takaful in Malaysia: Critical Determinant Factors Examined

Arifin, Juliana and Yazid, Ahmad Shukri and Hussin, Mohd Rasid (2014) Demand of Family Takaful in Malaysia: Critical Determinant Factors Examined. International Review of Management and Business Research, 3 (2). pp. 982-992. ISSN 2306-9007

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It was reported that Malaysia has experienced a low penetration rate for the Family Takaful business despite the many forms of incentives provided by the Government. The available literature that focuses on life assurance and related research on Family Takaful is rather scarce. In view of this, it must be mentioned that, this particular study is significant because it provides a critical insight and better understanding of the critical factors that actually determine the Family Takaful demand in Malaysia. Thus,the main objective of this study is to determine the critical factors for Family Takaful demand among Muslim customers in Malaysia. The study involves a survey using structured questionnaires to solicit responses from Muslim customers who have joined Family Takaful plans in selected leading Takaful companies. Data analysis involves the use of stepwise regression analysis. From a set of factors that contributed to the Family Takaful demand in this study, the eventual result of regression analysis showed that religious adherence (including all dimensions such as faith and belief, obligatory Islamic practices,and highly recommended non-obligatory Islamic practices), reputation and image were the critical factors that influence family Takaful demand among Muslim customers in Malaysia.

Item Type: Article
Keywords: Takaful, Islamic insurance, Family Takaful, Malaysia
Subjects: H Social Sciences > H Social Sciences (General)
Faculty / Institute: Research Institute for Islamic Products & Civilization (INSPIRE)
Depositing User: Professor Dr. Fadzli Adam
Date Deposited: 29 Oct 2014 03:45
Last Modified: 07 Jan 2015 06:55

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