Local buyer-seller relationship of Yellowfin tuna fisheries: An exploratory study in Semporna, Sabah, Borneo

Albat, Surinah and Boniface, Bonaventure and Komilus, Connie Fay and Sondoh, Stephen Liason Jr and Tanakinjal, Geoffrey Harvey and Kamu, Assis (2014) Local buyer-seller relationship of Yellowfin tuna fisheries: An exploratory study in Semporna, Sabah, Borneo. Unimas and UMS, Unimas. ISBN 9789675418440

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Tuna industry in Semporna, Sabah had been one of Sabah’s distinctive edge in capture fisheries. The varieties of tuna landed in Semporna are species from bigeye (37%), yellowfin (33%), albacore (16%), and skipjack (14%) respectively with an estimated tuna landings amounting to some 1,987 tons with value tuna landings based on gate prices at RM6.53 million (Ingles et al. 2010b). The tuna industry is targeted to be the main contributor of fish production and may contribute to Malaysia endeavor to be among the net exporter of food. Semporna, famously known as the tuna haven for Sabah have been trading with both local and foreign tuna market for the past decades. Yet, buyer-seller relationship in this market especially Yellowfin tuna had received little attention and not many studies were done on the human relationship of this commodity. In sustaining this lucrative industry, it is vital to nurture and understand the buyer-seller relationship for a constant fish supply. An exploratory study was conducted in 2014 to obtain an overview of the tuna industry in Semporna. Qualitative approach through in-depth intervies were exercised with ten respondents (five sellers, two buyers and three key informants were probed regarding regarding business profile, business performance, relational variable, and demographic profile) respectively. As results, four levels of the tuna industry layer had been identified that consists of 156 fishers, 52 boat owners but with unknown numbers of buyers. Based on this study, six variables were deem as important for the tuna industry namely: communication, information sharing, interdependency, cultural similarity, flexibility and price satisfaction. Resistance to comply to international standards among some fishers had been identified as a contributing factor to exportation of tuna into international market. Other issues like landing site infrastructure and improper processing and preservation facilities to keep freshness of catches were also identified as contributing factors to the tuna industry market chain.

Item Type: Book
Keywords: buyer-seller relationship, exploratory study, relationship quality, tuna, performance, market
Subjects: S Agriculture > SH Aquaculture. Fisheries. Angling
Faculty / Institute: Faculty of Bioresources & Food Industry
Depositing User: P.M Dr Connie Fay Komilus
Date Deposited: 24 Nov 2014 04:33
Last Modified: 24 Nov 2014 04:33
URI: http://erep.unisza.edu.my/id/eprint/1967

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